THE SEM CHICK

Client: The Sem Chick

Role: Logo Designer + Creative Director

Project: Create a logo to be used on their business card and website.

Design: While speaking with the client, they expressed they wanted an identity with the logo. Together we came up with the idea of a face for the logo.

Tools Used: Photoshop, Illustrator, Lightroom

To begin this project, first the clients were briefed and gave me concepts, colors, and ideas to work with. The collage is the summation of those ideas.

The first logo with the contrasting face was the branding and logo I initially sold to the client, but ultimately they decided to continue with the last image, with the line drawn facial profile.